Jessica (ShanShan) Huang

About

Work

Resume

Jessica (ShanShan) Huang

About

Work

Resume

Jessica (ShanShan) Huang

Rebuilding the Engineering Community at Baskin School of Engineering

Baskin Day

My Role: Media Director & Product Designer

Visual Design
Rapid Prototyping
Decisiveness
Communication
Social Media Marketing

Duration

September 2022 - February 2023 (6 months)

Overview

I led the branding campaign for Baskin Day, a student-led organization that hosts an annual event to honor Baskin School of Engineering.

Our goal was to promote the comeback of our yearly in-person event jam packed with activities from club fairs, career recruitment, games, and research panels.

Students, Faculty, and Alumni.

Celebrating the innovators that establish our community at Baskin Engineering.

Our Goal

As the university population was transitioning back to in-person activities and learning, we decided it would be a great opportunity for the return of our annual event.

With that in mind, we decided to go with the theme of reestablishing an active community.

350+ student

attendance

350+ student

attendance

During our promotional campaign, we

were able to connect with various organizations,

students, and faculty.

Through word of mouth, online or physically,

we grew a following for the anticipation of our event.

During our promotional campaign, we

were able to connect with various organizations,

students, and faculty.

Through word of mouth, online or physically,

we grew a following for the anticipation of our event.

A group or gathering of slugs.

Cornucopia

cor·nu·co·pia

[ kawr-nuh-koh-pee-uh, -nyuh- ]

Cornucopia

Our Approach

Timing is key

Coinciding with BE's 25th anniversary and National Engineer Week, we utilized the attention to promote our event.

Bringing it back to the 2000s

Using moodboards to brainstorm what visual style we wanted to achieve. Wanting to encompass the 2000s nostalgia of field days, we used aesthetics like scrapbooking and yearbook photos for our promotion assets.

Using moodboards to brainstorm what visual style we wanted to achieve. Wanting to encompass the 2000s nostalgia, we used aesthetics like scrapbooking and field days for our promotion assets.

Tracing our digital footprint

Revamping our social media presence to match our theme as well as organize documentation such as templates for future use. I created several art assets to create a cohesive look to illustrate a whimsical style.

Create and iterate

Collaborating with various committees and sponsors to create content to illustrate an educational and fun experience.

What did I learn?

It was an impactful experience, seeing the reception from students interacting with clubs, faculty, and companies. From brainstorming to organizing workshops, and then welcoming students in the day of the event. contributing to the progress in creating the event has been an eye-opening opportunity. Although there were obstacles we could have not expected (like snowfall in Santa Cruz!), we were able to pull off hosting a great event.

I would like to thank the Baskin Day committees, Baskin Engineering, and MESA for being there when I needed feedback or advice :) It takes a team to create something impactful, and the things I learned from taking the initiatives is something I will carry with me to create impact on a larger scale.

Jessica S. Huang 2023

Our Approach

Timing is key

Coinciding with BE's 25th anniversary and National Engineer Week, we utilized the attention to promote our event.

Tracing our digital footprint

Revamping our social media presence to match our theme as well as organize documentation such as templates for future use. I created several art assets to create a cohesive look to illustrate a whimsical style.

Bringing it back to the 2000s

Using moodboards to brainstorm what visual style we wanted to achieve. Wanting to encompass the 2000s nostalgia of field days, we used aesthetics like scrapbooking and yearbook photos for our promotion assets.

Create and iterate

Collaborating with various committees and sponsors to create a great experience!

350+ student attendance

During our promotional campaign, we

were able to connect with various organizations, students, and faculty.

Through word of mouth, online or physically, we grew a following for the anticipation of our event.

Cornucopia

cor·nu·co·pia

[ kawr-nuh-koh-pee-uh, -nyuh- ]

a gathering or group of slugs.